List your property with New Zealand’s leading rural property campaign

Secure your space in the upcoming Bayleys’ Country portfolio, New Zealand’s best multi-channel campaign showcasing the latest rural and lifestyle properties for sale with unmatched digital reach.

Get in front of motivated buyers through Bayleys’ powerful combination of precision digital targeting, extensive buyer databases and nationwide rural expertise. Bayleys' Country puts your property in front of more qualified and engaged audiences – driving stronger enquiry and better outcomes within a highly cost-effective model.

Digital dominance

The highly targeted promotion across the Google network and social media in all packages is Bayleys’ exclusive advertising solution for rural and lifestyle properties. It runs across key social and digital channels and reaches both in-market and potential buyers. Targeting is smart and specific - geo-targeting the right catchments and finely segmented rural audiences (e.g. dairy, pastoral, horticulture, viticulture, forestry, lifestyle), with messaging tailored by property type, scale, and location. We then activate exclusive Bayleys rural audiences from our verified databases to go beyond generic targeting - putting your property in front of the right buyers, faster.

Comprehensive coverage

Over 100 rural and lifestyle specialists from Invercargill to Kerikeri collaborate for broader market reach.

Air New Zealand lounges

Bayleys’ Country is on display in Air New Zealand’s 15 domestic and regional lounges.

Full-service support

Enjoy unparalleled service, with dedicated marketing, research, and auction teams.

Unrivaled buyer access

Tap into the largest and fastest-growing database of active rural property buyers.

Global reach

Benefit from our Knight Frank partnership, connecting buyers and sellers across 50+ markets and our alliance with McGrath for connection into Australia.

Targeted connections

Reach the right audience with Bayleys’ exclusive national and international databases.

Complete the form to receive the latest Country marketing kit and see how you can be part of Bayleys’ next Country campaign, or get in touch with us at countryportfolio@bayleys.co.nz